Your page composition is a good starting point. Your home page must be inviting, while fulfilling sales objectives. As soon as your visitor hits your home page, you want them to see your main sales offerings, without having to scroll down. A good web design layout makes these sales points immediately visible, not hidden in the last half of the page. You want them to find your most valuable propositions right off the bat. Make a mock-up of your site’s web design with this in mind. Ad placement is another important component of a good web design layout. Make sure you make clear what ads you want your visitors to see up front. Your web designer is skilled in visuals and graphic design, but may not understand the importance of ad placement.
A good web design layout must also consider different browsers. When you engage a web page designer, make sure that they know the problems associated with dealing with different browsers. The majority of web surfers use Internet Explorer. However, Firefox and Opera are also competitors. Each of these browsers displays your web design layout differently. If your design layout accommodates IE exclusively, you’re going to lose out on that segment of potential customers that use a different browser. Your page may appear distorted and unprofessional, with strange effects, that will have that visitor surfing away forever; never to return.